Although you’re totally right, we are not the kind of person they are targeting. They want a normal consumer. in the last 3 years,Subaru’s marketing doesn’t seem like it’s as good as Fords. With Ford, you’re likely to get questionable quality and almost nonexistent customer service but they can make a car that looks good to their customer base (eg Mustang gt500, focus rs, new bronco, Ranger raptor etc)
It doesn’t seem like Subaru do focus groups. They release a car, a lot of people don’t like it and then they spend years doing facelifts.
Surely it’d be easier just to ask a group of your existing customers whether they like your proposed design or not just to gauge interest from the beginning.
- my aunt sold her forester, got a crosstrek
- friend got an ‘18 crosstrek, upgraded to ‘19
- brother just got a forester sport
- another aunt/uncle just got a forester
- friend got a ‘19 crosstrek
- family friends had a ‘13 crosstrek, upgraded to ‘20
- friend picked up an outback
- I happened to score a ‘10 sti
talking with them on their recent purchases, at the dealers their cars do not sit on the lot. They come in, they get sold, repeat. I was shocked when the crosstrek would only option a manual with the base model, and it seems to be the same with this new WRX. That should be proof enough they don’t much care for the enthusiast.
the 2022 STi will be a different beast, and that will really show whether they can still provide for the niche market, or give in to sales and offer it in an autotragic