by Dan Mihalascu, May 12, 2015
Ford retailers will open the first 200 flagship FordStores across Europe by the end of the year, with the new showrooms introducing a new customer experience and the Vignale Lounge area.
By the end of 2016, the number of FordStores in Europe is expected to reach 500. The new flagship FordStores will offer customers “a new way of discovering, buying and owning the full range of Ford products and services.”
Located primarily in metropolitan areas, the new FordStores will display the all‑new Ford Mustang, performance vehicles such as the upcoming Ford Focus RS, as well as the full lineups SUVs and commercial vehicles. The showrooms will also include the new Vignale Lounge, a special area for customers of Ford’s new upscale product and personalized ownership experience.
Each FordStore will be divided into clearly visible zones, with unique names. The “hello” zone, with “ask me” signs is a reception area. Servicing enquires will be handled in the “care” zone, while a “discover” zone will offer information from tablet devices, brochures, samples and a 3D one-to-one video wall enabling customers to configure their favorite Ford model and see its actual size. The showrooms will also have dedicated areas for Transit and business customers.
Vehicles will be displayed in a relevant manner. For example, Ford’s lineup of SUVs (Kuga, EcoSport, and the all-new Edge), will be displayed alongside each other. Performance vehicles including the all-new Ford Focus RS, Focus ST, and Fiesta ST also will be displayed together.
The Vignale Lounge will offer a dedicated Ford Vignale relationship manager and a personalized service.
200 Flagship FordStores To Open In Europe This Year